Our Brand Portfolio

A curated portfolio of Quick Service Restaurant brands — some we franchise, others for which we hold international master rights.

Punjabi Chaap Corner — Canada & USA

Role: Master Franchisor (North America)

Founded in New Delhi in 2012, Punjabi Chaap Corner is one of India’s most successful vegetarian QSR concepts, with a category-leading position in soya chaap and plant-protein Indian cuisine. IRFM Brands launched the brand’s Canadian operations in 2020, and today operates an expanding network across Canada and the United States, with a comprehensive franchisee programme that includes in-person training, SOP manuals, video tutorials, and ongoing operational support.

Geography: Canada · United States

Category: Vegetarian Indian QSR

Mary Brown’s Chicken — India

Role: Master Franchisee (India)

Founded in Newfoundland, Canada in 1969, Mary Brown’s Chicken is one of Canada’s most beloved fried chicken brands and the country’s largest Canadian-owned QSR chicken chain. IRFM Brands holds the exclusive master franchise rights for India, with a development plan beginning in Punjab and expanding nationally. This partnership marks one of the most significant Canadian QSR entries into the Indian market.

Geography: India (Master Franchise)

Category: Fried Chicken QSR

Vegholic — Canada

Role: Franchisor

Vegholic is a 100% plant-based fast-casual brand reinventing globally loved comfort food — including its signature vegetarian shawarma and plant-based burgers — for a new generation of conscious diners. Built in Canada, the brand is now opening franchise opportunities to qualified partners domestically and internationally.

Geography: Canada (Expanding)

Category: Plant-Based Fast Casual